Privacy Policy

How we collect, use, and protect your personal information.

Last updated: September 11, 2026

1. Information We Collect

1.1 Information you provide directly

When you purchase Horse Jello® or contact customer support, we collect:

• Name, shipping address, and billing address
• Email address and phone number
• Payment information (processed by BuyGoods, Inc. — we do not store your full card details)
• Order history and product preferences
• Communications you send us (customer service inquiries, feedback)

1.2 Information collected automatically

When you visit our website, we automatically collect:

• IP address and approximate geographic location
• Browser type, device type, and operating system
• Pages visited, time spent, and referring URLs
• Cookies and similar tracking technologies (see Section 5)

2. How We Use Your Information

We use your information to:

• Process and fulfill your orders (via BuyGoods, Inc.)
• Communicate about your order, shipping, and support requests
• Process refunds under our 90-day money-back guarantee
• Improve our website, products, and customer experience
• Prevent fraud and comply with legal obligations
• Send marketing communications only where you have opted in

3. How We Share Your Information

We share your information only in the following circumstances:

3.1 With BuyGoods, Inc. (order processing)

BuyGoods, Inc. processes all orders for Horse Jello®. Your name, shipping address, billing address, contact information, and payment details are shared with BuyGoods to complete your purchase, ship your order, and provide customer support.

3.2 With service providers

We share limited information with trusted third parties who help operate our business — including shipping carriers, email delivery services, and analytics providers. These providers are contractually required to protect your information.

3.3 With legal authorities

We may disclose information when required by law, court order, or valid legal process — or to protect our rights, property, or safety.

3.4 We do not sell your personal information

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

4. Payment Processing Security

All payment transactions are processed by BuyGoods, Inc. through PCI-DSS compliant payment processors. We do not store full credit card numbers on our servers. Payment information is encrypted using industry-standard TLS/SSL protocols during transmission.

5. Cookies and Tracking

Our website uses cookies and similar technologies to:

• Remember your preferences and cart contents
• Analyze how visitors use our site (via Google Analytics or similar)
• Measure the effectiveness of our advertising (via Google Ads conversion tracking)
• Prevent fraud and detect suspicious activity

You can control cookies through your browser settings. Disabling cookies may affect some website features.

6. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the information we hold about you
• Correction: Request correction of inaccurate information
• Deletion: Request deletion of your information (subject to legal retention requirements)
• Opt-out: Unsubscribe from marketing emails at any time
• Do Not Sell: California residents may exercise their rights under the CCPA

To exercise any of these rights, contact us at support@buygoods.com or call +1-302-404-2568.

7. Data Retention

We retain your personal information as long as necessary to:

• Fulfill your orders and provide customer support
• Process refunds within the 90-day guarantee period
• Comply with legal, tax, and accounting obligations (typically 7 years)
• Resolve disputes and enforce our agreements

8. Children's Privacy

Horse Jello® is intended for adults 18 years and older. We do not knowingly collect personal information from anyone under 18. If we learn we have collected such information, we will delete it promptly.

9. International Users

Horse Jello® is primarily sold to customers in the United States. If you access our website from outside the U.S., your information may be transferred to and processed in the United States, where data protection laws may differ from your home country.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top reflects the most recent changes. We encourage you to review this policy periodically.

11. Contact Us